6 Rules of Persuasion.

Persuasion is a form of social influence. It is the process of guiding oneself or another toward the adoption of an idea, attitude, or action by rational and symbolic (though not always logical) means.


The human race are set by rules and boundaries. Basic rules like “Don’t steal”, or “Don’t kill” are obvious, but there are also hundreds of subliminal rules we follow. Things like personal space, or body language. And one of these subliminal rules is how humans may be persuaded without even knowing it through a few simple rules.


1. Reciprocity

– People tend to return a favor.
This is how those free sample ladies get you in the supermarket. By giving out ‘free’ samples, shoppers are more likely to feel like they either obligated or need to buy that item.

Here is actually a website on where to find all the free samples you could want!

– Free Samples

2. Commitment and Consistency

– Once people commit to what they think is right, orally or in writing, they are more likely to honor that commitment, even if the original incentive or motivation is subsequently removed.

For example, in car sales, suddenly raising the price at the last moment works because the buyer has already decided to buy.

3. Social Proof

– People will do things that they see other people are doing.
For example, in one experiment, one person stood in the middle of Times Square at midday and looked into the sky for one minute, during this minute nobody else around him looked up. The very next day four people stood in the middle of Times Square at midday and looked up for one minute, thus repeating yesterdays experiment. This time however 20 people followed the four ‘leaders’ and stared into the sky to try to see what the others were looking at.

They also repeated this experiment gradually growing in the number of people looking up as the more ‘leaders’ they had, until finally they stopped traffic! Oh the power of persuasion

4. Authority

– People will tend to obey authority figures, even if they are asked to perform objectionable acts.

For Example: The Hofling Hospital Experiment.
In 1966, the psychiatrist Charles K. Hofling conducted a field experiment on obedience in the nurse-physician relationship. In the natural hospital setting, nurses were ordered by unknown doctors to administer what could have been a dangerous dose of a (fictional) drug to their patients. In spite of official guidelines forbidding administration in such circumstances, Hofling found that 21 out of the 22 nurses would have given the patient an overdose of medicine.

– Banksy

5. Liking

– People are easily persuaded by other people whom they like.

People were more likely to buy if they liked the person selling it to them. Some of the many biases favor more attractive people, generally more aesthetically pleasing people tend to use this influence excellently over others.

(I know, I know, not everyone finds the same thing beautiful. This is just my definition.)

– The Bold Will Hold

6. Scarcity

– Perceived scarcity will generate demand.

That’s why music movies are released to create a certain amount of demand, celebrities are loved because fame is a scarcity, to become famous isn’t something everyone can do. Things like diamonds or gold are scarce in the world thus driving up their price and the more people want to have them.

For example, saying offers are available for a “limited time only” encourages sales.

So hopefully now you can all see just how easily swayed we can become. Anyone who has ever bought or done something, only to then carry through and regret it? Chances are you have been subtly persuaded against your will into buying something you don’t want. We have all done it, but after reading this just get one message.

Think for yourself, and no one can ever change your mind. x

– Banksy


Ben Frost is Dead.

Australian artist Ben Frost was born in Brisbane, QLD.

His visual work places common iconic images from advertising, entertainment, and politics into startling juxtapositions that are often confrontational and controversial.

He is known for his kaleidoscopic Pop Art, mash-up paintings that take inspiration from graffiti, collage, photo-realism and sign-writing.

With a blatant disrespect for the signifiers of our visual culture, Ben creates multi-layered surfaces of refreshing intensity.

He has been exhibiting throughout Australia and internationally over the last 10 years, including solo shows in London, New York and San Francisco, as well as group shows in Beijing, Mongolia, Amsterdam, Berlin and Singapore.

Ben was a selected artist for the 2002 Primavera exhibition at the Sydney MCA, and was a guest speaker at the 2008 Semi-Permanent and AG IDEAS conferences throughout Australia.

His work has appeared in countless magazines and newspapers an in 2006 he co-founded the online art portal StupidKrap.com and also began and runs the international paste-up event ‘Paste Modernism’.

He currently lives in Sydney and operates Stupidkrap Studios, a multi-displinary art collective of 10 established and emerging artists in Annandale.

Ben Frost is Dead.

If you like his stuff you can buy it at: Stupid Krap.



Oh to be Angelique Houtkamp

Angelique Houtkamp is a Dutch tattoo artist, painter and shoe designer. She was born in the Netherlands in a town called Uithoorn.

God Angelique is gorgeous! I want to look like her 🙂

She started tattooing at the age of 30 while living in Amsterdam and describes her work as deceptively simple, instantly recognisable and often humorous. Classic old school tattoo imagery mixed with mythological dreams, antropomorphed critters, nautical iconography and haunting Hollywood romance. Traditional Style.

Angelique has also published  two books, Tattoo Darling (2007) & Tattoo Mystique (2009).

Angelique Houtkamp

The talented Reka

James Reka or “Reka” as he is known, is the famous self-taught Melbourne graffiti artist, with influences in pop culture, cartoons and illustration.

Since 2002, Reka has established himself as a leader of the new street art scene that has flourished in recent years, due to the growing interest in this relatively new art form.

His work has received praise in Melbourne, interstate and overseas, and has recently been acquisitioned by the National Gallery of Australia for their permanent collection. Over the years his art has curated numerous shows focusing on supporting Australian and International artists.


These are just a few of his older original pieces. I’ll post more of his stuff as it comes 🙂

Rainbows & Cigarettes.

Wow thank you to everyone to has seen my blog! I’m so touched that people actually want to see my blog, maybe even revisit? Hopefully 🙂

I would just like to say that I don’t write this blog just for other people. I guess if I had to give a reason it would purely just be for me. and I don’t care if no one else ever sees this. It’s about me wanting to show people all the things I find interesting. If you don’t like it, don’t look. It’s that simple.

Sorry I have been slack. really, I just started a new job in the optical industry so I have been one busy bunny. But enough about boring stuff its time to put this cigarette out and go to bed. night all

Esse x

stuck inside on a rainy day

Today it’s like the skies have opened up and the rain just keep pouring and pouring. I love days like this. It makes me want to grab my doona and snuggle up and watch movies all day 🙂 take the occasional smoke break and listen to the water. It’s so peaceful and relaxing.

Also listening to Angus & Julia Stone’s album “Down The Way”. Such a mellow, easy listening album, perfect for a day like today. Among my playlist will be such artists as City and Colour, Red Hot Chili Peppers, Josh Pyke, Sia, and maybe even some Triple j 🙂

Like always on rainy days you discover stuff you never knew you still had. I found today some of my old graphic design work. Check it